Mr Trivago
GRAPHIC & MOTION DESIGN REBRANDING
CLIENT
Trivago
MR. Trivago
PROJECT
PURPOSE
Global Campaign Rebranding
ROLE
Creative Lead
Graphic Design Motion Design
Mr Trivago campaign re-branding.
Mr. trivago is trivago's the first and most successful campaign which aired in many different countries with the same format. Before the adaptation process, I convinced the brand marketing team the importance of rebranding its graphics and animation to make a stronger impression on trivago's service.
I led the whole process of re-design and re-animate of the campaign, which was used globally in more than 50 markets such as the U.K, China, Germany, France, Italy, Spain, South America, Turkey, India.
Original Version
Re-designed Version
Original Animation
Re-designed Animation
One example of Final adaptation - Dutch Mr. trivago
a. What’s intangible, ever-changing, endless moving and come-and-go. Wanted to keep it in a plastic bag even if a moment.
b. At the same time, it’s too common and banal like plastic bags, so you even lose it. Anonymous.