Trivago Dynamic Ads, Life Event is data-driven video campaigns that exclusively ideated for Facebook with the goal of having a high engagement rate by serving the most relevant ad. Data analysis and insight was used in the creative development stage to optimised the final output.

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The creative of Life Event is to connect the dots between the universal motive for a memorable time of a year every individual has and the relevance and efficiency data-driven ads could bring. Life Event has contributed to shifting the connotation of hotel booking: the hotel is not only for just accommodation for trips, but also a treat, therapy or present to yourself.

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